On November 5, IFBH Limited (“IFBH”, 6603.HK), a leading company in the coconut water industry, made a grand appearance at the China International Import Expo (CIIE) in Shanghai with its two core brands, “if” and “Innococo.” This move not only provided IFBH with a high-profile platform to showcase its brand strength and product appeal but also served as a pivotal opportunity to deepen its presence in the Chinese market and expand its business footprint, underscoring the company’s long-term commitment and confidence in China.
Advancing Strategic Layout in China: Solidifying Market Leadership
While pursuing commercial value growth, IFBH continues to advance its strategic deployment in China. Recently, IFBH announced the signing of a memorandum of understanding with the Shanghai Xihongqiao government, planning to establish its first mainland China affiliate office in Shanghai. According to the agreement, IFBH will settle in the prestigious Shanghai Hongqiao International Central Business District. This move will bring the company closer to Chinese consumers and partners, laying a solid foundation for its business expansion.
This collaboration holds dual significance. On one hand, it marks a critical step in IFBH’s strategy to deepen its roots in the Chinese market. As China remains a core strategic focus in IFBH’s global business layout, the establishment of the affiliate office will enable the company to continuously optimize consumer interaction experiences, advance localized product innovation and development, and strengthen its distributor management system, allowing for more targeted responses to market demands. On the other hand, this partnership reflects IFBH’s steadfast commitment to establishing a strong presence in the Chinese market and creating long-term value for consumers, further demonstrating its determination to invest deeply in China.
Building on its ongoing and deepening business expansion efforts, IFBH has continued to strengthen its position in China’s coconut water market, achieving sustained growth in its market share. According to the latest market report for the third quarter of 2025 released by CIC, IFBH firmly maintains its leading position as the market share leader in China’s coconut water sector, showing a steady upward trend and consistently reinforcing its market dominance.
While consolidating its core strengths, IFBH is further expanding its growth boundaries by venturing into the rapidly growing functional beverage segment with the launch of Innococo sports drinks. This initiative injects new momentum into its business growth and highlights the company’s strong confidence in the high-growth potential of the Chinese market.
100% Pure Coconut Water Fosters a Differentiated Competitive Edge with Ongoing Distribution Expansion
In an increasingly fierce beverage market, IFBH's ability to emerge as a leading position stems from its precise focus on "100% pure coconut water" as its core competitive advantage. Unlike the blended coconut water products commonly found on the market, IFBH establishes stringent quality standards from the very source, insisting on selecting fresh coconuts from the world’s premium growing regions. The subsequent processing stages are meticulously controlled to ensure that every bottle retains the natural sweetness and authentic texture of coconut water.
This unwavering commitment to pure quality not only preserves the product’s innate nutritional value but also delivers a tangible “additive-free, healthier” drinking experience that aligns precisely with contemporary health-conscious consumption trends. Leveraging this differentiated product strength, IFBH has built a replicable quality moat in a highly competitive landscape, securing a firm grip on market initiative and continuously reinforcing its leadership in the industry.
Continuous Cultivation and Strategic Deployment of Distribution Channels. In September 2025, IFBH entered into a strategic partnership with COFCO W&W, a subsidiary of the central state-owned enterprise COFCO Group, marking a critical move in expanding the distribution reach of its Innococo brand.
As the flagship platform of COFCO Group for wine and premium beverage distribution in China, COFCO boasts an extensive sales network and formidable market influence across the country. Through its multi-tiered distribution system covering 31 provinces and 221 cities, IFBH’s Innococo 100% coconut water is projected to gradually penetrate over 1 million retail outlets and vending machine points. This “state-owned enterprise endorsement + in-depth distribution” collaboration model significantly elevates the product’s market visibility and accessibility, further strengthening the company’s brand competitiveness and injecting robust momentum into its sales growth.
Mr. Pongsakorn Pongsak, CEO of IFBH Limited, stated, “Looking ahead, IFBH will continue to uphold the philosophy of ‘Innovation, Quality, and Responsibility.’ We will increase investment in R&D, actively fulfill our social responsibilities, and consistently refine our product portfolio and consumer service experience. Our goal is to offer global consumers more diverse and healthier beverage choices, driving sustainable brand growth through concrete actions.”