IF Coconut Water successfully activated a Lunar New Year pop-up at Burwood Chinatown from 12–15 February, delivering an engaging brand experience through free product tastings, interactive games, and social media participation. The four-day activation attracted strong evening footfall and encouraged user-generated content, extending the campaign’s reach beyond the physical location. By combining festive cultural elements with experiential sampling, the event strengthened IF’s brand visibility within the local community while reinforcing its position as a refreshing choice for every occasion.
