The IF-inity Fortune: Exclusive Golden Merlion Edition Raises SGD 438 for Environmental Conservation

As part of The IF-inity Movement, Innovative Food and Beverage PTE. LTD. brought its sustainability journey one step further with an exclusive charity auction of the IF-inity Fortune – Golden Merlion Edition at Pop Toy Show Singapore 2026.

Held on 21 August 2026 at Sands Expo & Convention Centre, the one-of-a-kind Golden Merlion was auctioned at the UNIPLAY Booth (AA69), achieving a winning bid of SGD 438.

The proceeds from the auction will be donated to the Pan Pacific Conservation Foundation (PPCF) to support environmental conservation and contribute to initiatives that help protect and preserve our natural environment.

The Golden Merlion was presented to the winning bidder by Ong Ying Shyun, Chief Financial Officer of Innovative Food and Beverage PTE. LTD., marking another meaningful milestone in the IF-inity Movement.

Building on the transformation of discarded materials into collectible art, the initiative reflects Innovative Food and Beverage PTE. LTD.’s commitment to circular innovation, sustainability and creating positive impact beyond our products.

From everyday waste to a symbol of purpose, The IF-inity Movement continues to turn small actions into meaningful change.